4 Ways That SEO Will Benefit Your E-Commerce Businessadmin
SEO (Search Engine Optimization) is one of the most underrated tools available for e-commerce business owners. In fact, not having an SEO strategy is up there with the top mistakes made by e-commerce businesses, along with choosing the wrong platform, overusing pop-ups, and not having a mobile friendly site.
SEO is not a tool that will bring you overnight success. It requires strategy, consistency, and patience. When it starts to pay off, you will see an increase in traffic and conversions.
So, what are the benefits of an SEO strategy for e-commerce businesses?
- SEO is More Sustainable
Advertising is expensive and you probably don’t have a bottomless budget that you can keep shoveling into PPC ads. If your competitors are also advertising, then you are most likely seeing the cost increase as you try to outbid them on the best keywords and keep your ads live. Eventually, the budget will run out or be needed elsewhere, you will decide to cut the ads, and just like that your e-commerce business has disappeared from the search results.
By shifting your investment from PPC to SEO, even part of the investment, then you will find that you have to fight competitors less. With smart SEO investment, your eCommerce business will rise through the ranks of organic results like a bubble to the surface of water.
- Consumers Trust Organic Results
Studies are showing that when consumers search there is a tendency to skip past the paid ads and instead click into the top ranking organic results.
- SEO Increases Brand Visibility
Imagine that instead of your brilliant e-commerce business, you had decided to set up a physical, bricks-n-mortar shop. For some reason, you didn’t get around to making the storefront appealing yet. How will anyone know that your shop exists? If you want them to come in and shop, you need to let them know you are there.
SEO solves this issue for online businesses. It lets your customers know that you are there and, by being ranked high in search results, makes your storefront more appealing. Being on the first page of Google results strengthens brand awareness and visibility.
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